Museum of Tomorrow:
Exhibition
Defining the tone of the physical space; identity and branding of the museum; designing the graphical interfaces visitors interact with; designing the exhibition graphics; creating the way-finding system for the building (designed by Santiago Calatrava); directing the graphics for all the audio/video; shaping the visitor's experience and working with a network of interactive and motion studios, architects and the people involved with the museum.
Since 1950 we have modified the planet more than in our whole existence.
The Museo do Amanhã is a science museum mixed with art that displays ideas about our impact on the planet and asks how we want to shape our future. It's situated on a pier in Praça Maua, part of a revitalizing effort for the port district in downtown Rio, and one of the most important cultural projects made in Brazil within the last fifteen years.
The exhibition is split into different areas exploring our past, our planet, our impact, and the possibilities of our tomorrow.
Environmental
Creative Direction: Andres Clerici (ORB)
Art Direction and Design: Sean Callen
Graphic Design: Coca Albers