X-Class builds upon the Xfinity brand identity and expands the visual language to elevate Xfinity as a premium destination for innovation and connecting you to more of what you love.

To facilitate the launch of X-Class: Xfinity’s new internet speed tiers and full duplex symmetrical speed offering we built a visual identity that evokes a seamless interaction between the user and digital world that feels modern, sophisticated and future-ready, we developed an identity for X-Class that represents clarity, transparency, and light-speed, efficient data transfers.